Let’s think about something that apparently (only apparently) has little to do with it.
It is estimated that Google receives about 2 million requests every minute.
Facebook publishes about 41,000 posts every second.
An average of 204 million e-mails are sent every minute.
And so on.
What does all this have to do with offering a tasty, artisanal alternative to those who want to follow a special diet? A lot.
Think about what happens when a mother gushes on social media about having had breakfast in a café or hotel and how, for the first time, her celiac daughter was happy. She actually felt “special”. The product made for her was good, lovely and healthy. So much so, that she wanted to suggest it to everybody. Really everybody.
The positive rumour mill starts like this, it will pass from mother to mother and expand quickly and attract new clients.
Only celiacs? No, even relatives, friends, curious people…